Meet Our New Author Allstars Columnist: DeKesha C. Williams, MBA
We are excited to welcome DeKesha C. Williams, MBA as a contributing columnist for Author Allstars, where she will be sharing practical strategies centered around lead generation and webinars for authors.
DeKesha is known as the “Webinar Queen,” an award-winning business strategist and professional speaker. Her work centers on helping entrepreneurs strengthen their lead and revenue-generation strategies. For more than a decade, she has used webinars in her business to teach that they are not merely presentations but strategic tools for attracting the right audience and demonstrating expertise.
Additionally, she teaches entrepreneurs how to use webinars not just as presentations, but as strategic tools that attract the right audience, demonstrate expertise, generate leads, and create a path toward sales on LinkedIn.
Why This Matters for Authors
Writing and publishing a book is a major accomplishment, but a book can also become the beginning of a much larger business strategy.
Authors often ask: How do I get my book and message in front of more people? How do I turn readers into leads? How do I use my expertise to create additional opportunities and revenue?
Those are some of the areas DeKesha will explore through her Author Allstars column.
Her own content emphasizes that webinars allow experts to teach many people at once, expand their reach, and share insights efficiently in a scalable way. They capture and repurpose expertise, nurture potential clients, and provide audiences with a clear next step.
She also teaches that generating leads isn’t simply about attracting more people. Additionally, it is about getting in front of the right people with a plan for what happens after they join. This approach aligns with Lead generation and webinars for authors as a strategic framework. LinkedIn.
For authors, that could mean using a webinar or masterclass to take the ideas inside a book and turn them into an interactive experience that introduces readers to coaching, consulting, courses, memberships, speaking opportunities, or other services.
What You Can Expect From DeKesha’s Column
Through Author Allstars, DeKesha will write about Lead Generation and Webinars for Authors, with practical insights authors can use to strengthen the business behind their books.
Readers can expect conversations around attracting leads, creating webinars and masterclasses, increasing registrations and attendance, following up with prospects, converting visibility into relationships, and creating a clearer journey from someone discovering your message to becoming part of your community or investing in what you offer.
DeKesha’s approach is especially aligned with one of the principles we believe strongly at Author Allstars: visibility should have a strategy behind it.
Getting interviewed, appearing on podcasts, speaking on stages, publishing content, and promoting your book can introduce you to new audiences. But what happens after someone discovers you matters just as much. DeKesha has specifically encouraged entrepreneurs appearing on other people’s platforms to provide audiences with a next step, such as a masterclass that moves interested listeners into their own ecosystem. LinkedIn
Connect With DeKesha C. Williams, MBA
We are excited to have DeKesha bring her expertise to the Author Allstars community and look forward to the strategies she’ll be sharing with our readers.
You can learn more about her professional background and follow her content on DeKesha C. Williams’ LinkedIn.
And if you’re part of our Visibility Into Profits community and would like to connect with DeKesha directly, visit her profile here:
Connect with DeKesha inside the Visibility Into Profits community
Welcome to Author Allstars, DeKesha! We can’t wait for our readers to learn how to take their books beyond the page and use webinars and lead-generation strategies to create even greater visibility, connection, and opportunity.
