Congratulations! You wrote the book.
Now what?
You’ve spent months, maybe even years, writing, editing, and getting your book published. You’ve shared the cover, announced that it’s available, and encouraged everybody to grab a copy.
But what are you posting after that?
Here’s something I want you to think about. You already have plenty of social media content. It’s sitting right there in your book!
As an author of more than 30 books, one thing I’ve learned is that your book isn’t just something to sell. It’s also a marketing tool that can help you stay visible, connect with your audience, and create new opportunities.
And no, I’m not talking about posting your book cover every day.
Here are five ways to put the content you’ve already written to work.
1. Turn Your Chapters Into Social Media Posts
Start with your table of contents.
Each chapter is a topic you can break down into several smaller pieces of content.
Let’s say you wrote a chapter about overcoming fear. You could share three signs that fear is holding someone back, tell a story about a time you had to do something afraid, or offer one tip for moving forward.
That’s three posts from one chapter!
Now imagine doing that with your entire book.
Try this: Pick three chapters and come up with three post ideas for each. You now have nine pieces of content to work with.
2. Use Your Quotes to Start Conversations
You probably have some great statements in your book that would make people stop scrolling.
Use them!
But instead of just putting a quote on a graphic, think about how you can turn it into a conversation.
For example, one of my favorite sayings is, “Business is personal development that you get paid for.”
I could post that quote by itself, or I could ask, “What’s one thing being in business has taught you about yourself?”
See the difference?
The second version gives people an opportunity to engage with the message.
Try this: Pull five quotes from your book and create a question to go along with each one.
3. Share the Stories Behind Your Book
People may buy your book because they’re interested in the subject, but they often connect with you because of your story.
What inspired you to write it? What were you going through at the time? What lessons did you learn along the way?
Those are all things you can share on social media.
I’ve been in business since 2009, and some of my best lessons have come from experiences that didn’t go the way I planned. I share those lessons because I know somebody else may benefit from what I’ve learned.
You can do the same with your writing journey.
And if you’re a fiction author, share what inspired your characters, settings, or storyline.
Try this: Share one story about something that happened before, during, or after writing your book that your readers may not know.
4. Teach Something From Your Book
This is one of my favorites because it’s something I actually do.
I’ve been using my Click To Cash® book for livestreams and trainings. Instead of simply telling people to buy the book, I choose a topic and teach something from it.
That’s marketing, too!
You can take one lesson from your book and turn it into a short video, a livestream, or even a step-by-step carousel.
And don’t make this harder than it needs to be. You don’t have to teach an entire chapter. One useful lesson is enough.
Try this: Choose one topic from your book and record a short video sharing one thing your audience can use immediately.
5. Give People a Reason to Buy Your Book
I’m going to say something that might surprise you.
Every post about your book doesn’t need to say, “BUY MY BOOK!”
Yes, we want people to purchase our books, but we also have to give them a reason to want them.
Instead of posting your book cover with a purchase link for the fifth time this week, share something from the book that solves a problem, answers a question, or makes somebody think.
Then invite them to get the book if they want to learn more.
Think about who you’re trying to reach, what they care about, and why your book would be valuable to them.
Remember, you’re not just selling pages. You’re sharing your perspective, creativity, knowledge, or experience.
Try this: Look at your last three posts promoting your book. Would someone who doesn’t already know you understand why they should read it? If not, try a different approach.
Your Book Is Already Full of Content
Here’s what I want you to remember.
You don’t have to keep coming up with brand-new ideas every time you need something to post.
You’ve already done the work of writing an entire book. Now it’s time to use what you’ve created.
Your chapters can become posts. Your quotes can start conversations. Your stories can build connections. And your lessons can become videos and trainings.
Your book may be finished, but your message isn’t.
Your Click To Cash® Action Step
Before this week is over, open your book and choose ONE chapter.
Create five pieces of social media content from it: one educational post, one quote, one personal story, one short video, and one post that gives people a reason to read your book.
That’s five pieces of content from one chapter!
Now think about how much content you could create from the entire book.
You wrote the book. Now let’s put it to work!
About the Author
Dr. Stevii Aisha Mills is an author of more than 30 books, marketing professional, speaker, and entrepreneur. She is the creator of Click To Cash®, where she helps experienced professionals and entrepreneurs turn what they already know into income.
Connect with her at www.clicktocashnow.com.
